Sail-World.com : Latest Marine Business News
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Latest Marine Business News |
The Show is over for another year! As we await the final stats from exhibitors and event organizers, it’s fair to say the weather was on side, people turned up in droves, the marina and exhibition halls were brimming with interesting and innovative displays and all factors leant themselves to a positive and rewarding SIBS.
Today already, well before our print competition, we have the complete run down on SIBS, as well as other world news, plenty of original features and the usual assortment of new products and industry information.
The reason I mention content in particular this issue is that I have taken umbrage at the description of marinebusinessnews.com as a “press release driven site”, from a former colleague who ought to know better.
We do have the facility for companies and media of all kinds to upload their own stories and pictures – and that’s what makes us unique – BUT most of our regular subscribers and thousands of readers (now numbering at least 20,000 around the globe) know that I research and write at least four to 10 business-related features each week, many more than our print counterparts who publish monthly or bimonthly.
I am an award-winning journalist/editor with 18 years experience (if I might blow my own for a moment), a relative newcomer to marine (6 years), but quick on the uptake and determined to deliver content that is accurate and useful as an industry resource.
This week it seems appropriate to present the facts on online magazines from those in the know – the entrepreneurs (one Rupert Murdoch) and analysts interpreting consumer trends who state categorically that online is the space to be as both a reader and advertiser.
Online publications are fast carving out a greater piece of the media pie than traditional media – newspapers and magazines – and are hot on the heels of TV and radio. At 13%, according to ACNielsen, online publications boast four times the reach of magazines. Internet media consumption eclipses print media which wallows in static or declining circulations.
And growth is exponential, reach, results and visitation are measurable and updates, constant. As somebody who has worked on all sides of the fence – advertising, publishing (mags and newspapers), and now online, I would like to think I possess a well rounded perspective.
So that’s my retort.
Please enjoy this week’s copious stories – profiles from exhibitors at SIBS, industry highlights, trends and launches – and remember we update daily with both general media release material AND the most insightful, thought-provoking and utterly original features.
by Jeni Bone, Editor
3:12 AM Wed 6 Aug 2008 GMT
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